{"product_id":"be-the-bear-est-2023-btb","title":"Be the Bear Est. 2023 | BTB","description":"\u003cp\u003eBella and Canvas. A clean, classic tee for people who carry a little wilderness with them. The “Bet the Bear” design features a bold bear silhouette, warm vintage-style lettering, and an “EST. 2023” mark that gives it the feel of a newly established outdoor tradition. Lightweight and breathable, it slips easily into everyday life—whether you’re heading to the trailhead, settling in at the cabin, or gathering around a campfire with friends. The retail fit and crew neckline keep the look neat enough for casual outings while remaining easy to layer on cool mornings. Printed details stay crisp, while the structured construction helps the shirt hold its shape through repeated wear.\u003cbr\u003e\u003cbr\u003eProduct features\u003cbr\u003e- 100% Airlume combed and ring-spun cotton; lightweight 4.2 oz\/yd² fabric\u003cbr\u003e- Retail fit with a classic crew neckline for easy layering and accessorizing\u003cbr\u003e- Side seams, shoulder tape, and ribbed knit collar help maintain shape\u003cbr\u003e- Tear-away label designed to minimize skin irritation\u003cbr\u003e- Adult garment with REACH-certified compliance; select colors contain cotton-polyester blends\u003cbr\u003e\u003cbr\u003eCare instructions\u003cbr\u003e- Machine wash: cold (max 30C or 90F)\u003cbr\u003e- Non-chlorine: bleach as needed\u003cbr\u003e- Tumble dry: low heat\u003cbr\u003e- Iron, steam or dry: medium heat\u003cbr\u003e- Do not dryclean\u003c\/p\u003e\n\u003ctable id=\"size-guide\" style=\"min-width: 360px;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 10px;\"\u003e \u003c\/th\u003e\n\u003cth style=\"color: #000000; font-weight: 500; text-align: left; font-size: 15px; padding: 10px;\"\u003eS\u003c\/th\u003e\n\u003cth style=\"color: #000000; font-weight: 500; text-align: left; font-size: 15px; padding: 10px;\"\u003eM\u003c\/th\u003e\n\u003cth style=\"color: #000000; font-weight: 500; text-align: left; font-size: 15px; padding: 10px;\"\u003eL\u003c\/th\u003e\n\u003cth style=\"color: #000000; font-weight: 500; text-align: left; font-size: 15px; padding: 10px;\"\u003eXL\u003c\/th\u003e\n\u003cth style=\"color: #000000; font-weight: 500; text-align: left; font-size: 15px; padding: 10px;\"\u003e2XL\u003c\/th\u003e\n\u003cth style=\"color: #000000; font-weight: 500; text-align: left; font-size: 15px; padding: 10px;\"\u003e3XL\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003eWidth, in\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e18.00\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e20.00\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e22.00\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e24.00\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e26.00\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e28.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003eLength, in\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e28.00\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e29.00\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e30.00\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e31.00\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e32.00\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e33.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003eSleeve length, in\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e8.90\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e9.20\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e9.50\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: break-word;\"\u003e9.70\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; color: #525252; font-size: 15px; border-top: 1px solid #ededed; word-break: 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